Progressive vs. Farmers Car Insurance Comparison [2024]
Progressive car insurance rates average $105 per month, much cheaper than Farmers car insurance rates of $374 per month. However, Farmers insurance offers discounts for safe driving and good grades. In our Progressive vs. Farmers car insurance comparison, we cover details about Farmers and Progressive financial ratings, car insurance quotes, and more.
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Laura D. Adams
Insurance & Finance Analyst
Laura Adams is one of the nation’s leading finance, insurance, and small business authorities. As an award-winning author, spokesperson, and host of the top-rated Money Girl podcast since 2008, millions of readers and listeners benefit from her practical advice. Her mission is to empower consumers to live healthy and rich lives by planning for the future and making smart money decisions. She rec...
Insurance & Finance Analyst
UPDATED: Dec 31, 2023
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- Both Progressive and Farmers are well-established companies in the United States
- Progressive seems to have much better customer service ratings
- Farmers offers higher prices but better home and life insurance policies
The battle between Progressive and Farmers Insurance is one of progressivism versus conservatism.
Read on to decide for yourself who wins the battle of Farmers vs Progressive and then be sure to enter your zip for a free car insurance comparison!
A Brief History of Progressive and Farmers Insurance
Both of the companies have been well-established in the United States since the 20’s and 30’s.
Progressive’s marketing campaigns centers on memorable characters such as the girl in the Progressive car insurance commercials: Flo, who paints the company in a friendly and liberal light.
Farmers car insurance has been relatively quiet concerning major advertising campaigns. The inheritance factor of Farmers as an insurance company provides a steady flow of new clients.
Grandfathers and fathers pass the insurance company onto their children.
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Comparing Customer Service and Products of Progressive and Farmers Insurance
Progressive boasts that it offers the best service for the lowest price and has been overwhelmingly favored by both customers and critics.
Progressive has won a consistent amount of customer satisfaction awards ever since the 90’s.
The Progressive website shows a list of their competitors giving honest quotes as a way to help promote customer trust and relationships.
They even automatically email their customers when they could be getting a better deal at another company and offer a policy builder to customize a policy for as low as $10 a month.
Farmers offers comparatively higher prices, making Progressive the cheapest between these two insurance companies.
Farmers provides better home and life insurance policies while Progressive soars above Farmers in the auto insurance department.
Do your own comparison of Farmers and Progressive along with many other companies.
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Frequently Asked Questions
Which company has better ratings and cheaper costs, Progressive or Farmers?
Progressive has better ratings, cheaper costs, and better car insurance policies compared to Farmers.
What marketing strategy does Progressive use to promote their company?
Progressive uses memorable characters, such as Flo from their car insurance commercials, to portray a friendly and liberal image.
What type of clients does Farmers Insurance typically attract?
Farmers Insurance has a steady flow of new clients through generational inheritance, where grandfathers and fathers pass the insurance company onto their children.
Which company has won numerous customer satisfaction awards since the 1990s?
Progressive has consistently won customer satisfaction awards since the 1990s.
Does Progressive offer policy customization and competitive quotes from other companies?
Yes, Progressive offers a policy builder to customize policies and even sends emails to customers when they could be getting a better deal at another company. They also provide honest quotes from competitors to promote customer trust and relationships.